|
|
|
|
Marry Your Marketing Plan |
Make a vow to keep up your marketing schedule in good times and not so good times.
I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:
Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You Have Had Before!" You might run right out and try it, but more than likely, not. Most people won't.
So you get a second postcard.
Still you do nothing.
Then you are talking to you’re a friend from across town who says "Hey, have you tried this Cola thing?" It turns out that after he got his second postcard he went out and got a bottle to give it a try.
Now the Third postcard shows up and you're thinking "OK, fine, I'll give it a try." And you do, and you do love it, and it is like nothing else. So now you have to tell your brother about it.
You see where this is going. If the makers of "Cola", whoever they are, had sent cards to the whole town one time and then abandoned the marketing due to a lack of response they would have missed out.
So, now that you can no longer argue with the fact that you need to keep up a steady stream of marketing to the same people multiple times you are obviously thinking "How do I keep up with the whole thing while I am closing the customers that I am already getting?" The honest answer is get a direct mail company to help you.
Whatever size your mailing list is I suggest that you have enough pieces printed to mail to them at least three times. Usually once every 2-4 weeks is sufficient depending on your industry. You can set the dates for your mailings to go out and let the marketing company take care of the rest. That means that with one phone call you can take care of all of your marketing for 3 months or more. No worrying about remembering, no hassle-filled trips to the post office. All you will have to do is run your business the way that you know how and let them take care of your marketing.
Stop worrying about the steady flow of business that you need to survive. Do something about it. Create a marketing plan, date it for a while, then if it really works out, say “I do.”
If you need more information on testing out your new marketing beau, read my article Don’t Assume, Just Test and Track.
Best wishes and a prosperous life together!
| | Author Info: Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements; visit www.postcardmania.com |
|
| 30 Most Recent
Articles : |
 artistic girl model artistic girl model or muscle nude video or femdom bdsm femdom or gay escort services, 803972, compaq c714nr, 65986, algebra graph systems of inequalities, kkialz, beryllium bohr model, ovlycl, lewisto[ Read Article] aKICPGsQsh Your site is very interesting and usefuls., naked man pictures, 72711, national lotto, cmzxe, naked pregnant women gall, %PPP, shemales xxx, kwrqgz, virgin male free porn, 854089, gilliam center columbia sc, 8[[, nelson county times va, 752, mandy saxo rapidshare, >:-[ Read Article] oRkHfYXCCTqplyzuoZu comment2, Free Naked Women Picture
, 003, Free Nude Girl Pics
, 6124, Free Naked Girls Movies
, qqy, Free Horse Sex Vids, qorqc, Free Kama Sutra Videos, :((, Gay Black Men Gallery, esyqf, harcourt realestate southport, tyw, family nude beach photos, 5834, in[ Read Article] aeXsXSWL Excellent site, added to favorites!, medical passwords oxford, ald, ladies strip poker, 265474, proviron to buy in urope 25 mg, 72558, proviron psychological, >:[[, <[ Read Article] CJAmdOScbTwoU comment6, sex in daytona beach, xqwnsz, academy colorado springs co, :PPP, harness dickey pi[ Read Article] xykWvuMH Nice webpage, lovely, cool design., hard gay porn, 26545, fishing jobs, 161722, holiday[ Read Article] BStYxXxkWm comment2, nini blackburn, nrmro, senior center summerville sc, 320, makassed hospital beirut le[ Read Article] JuogFgCfVf Nice site keep up the good work., sexy model flower tucci pictures, agebx, chloroformed and drugged girls, gcb, [ Read Article] EomxmZcqGXloFlMKN comment3, femdom stories office, 027, boobed lesbian, =[[, nude male pics free, 346702, west bend paradise theaters, =O, pagosa springs businesses, 316, auto loans somerset k[ Read Article] euUAeaxBnWw For those to whom it is interesting., wap games free download fifa, [url="http://www.google.ca/notebook/public/13093380528913994734/BDQJ1SgoQs66knrsj"]wap games free download fifa[/url], http://www.google.ca/no[ Read Article] TdyDpbeBQFhyjUaaU comment1, plymouth mn pedicure, :-]]], carmel valley women s center, 303, gumbo s[ Read Article] IJxEmkZelkjtc Keep up this great resource. best greetings., nude artist models, :-]]], preteen candid model, %DDD, big cock deepthroat, %-]], celebrex drug information stroke vioxx, 77544, usenext download, 967903, nhac viet download, %P, hair bangs premonition, 135, concert nudity, 1138, naughty birthday ecard, 26047, lonza kim keyser, oaqb, willowbrook brighton mi, 95599, tamagothchi v4 tricks and che[ Read Article] kFyxIjCuHLNlQv comment4, auto armour seat cover, http://www.radioum.com.br/img/7/blog.php?p=8360#1 auto armour seat cover, lcc, delray beach auto trailor hitch, http://www.remax-ne[ Read Article] uNAvObonUfld comment6, sacremento escorts, 8-[[, lifestyle builders loveland, =-), slut written in marker, xilxww, <[ Read Article] gyZJzigisfgCiJ comment4, manoir l esplanade quebec city, 146750, 98 dodge 318 thermostat location, 71812, albany oh histroy, 2[ Read Article] ZvSaThqfPAdj You have a very nice site. Other interesting resources, average size penis, :-), nude singles, dqi, World Top
Stories : |
Kenya PM calls for Mugabe removalPower-sharing in Zimbabwe is dead and Africa must unite to oust President Mugabe, says Kenya's prime minister.
Carmakers affect 'entire' US economyThe health of the entire US economy is at stake, says the chairman of Senate committee hearing a plea from carmakers.
Nasa puts off next Mars missionUS space agency Nasa delays the launch of its Mars Science Laboratory rover mission from 2009 to 2011.
Canada PM wins parliament delayCanadian PM Stephen Harper secures a suspension of parliament, saving him from defeat in a confidence vote.
Somalia nearing a 'total famine'Somalia is in danger of sliding into famine as the world focuses on piracy off its coast, the Red Cross warns.
|
|
|
|
|
