There’s More to Marketing ROI (return on investment) than Meets the Eye

Free Article Home : : Business : : Submit Article : : Contact Us

There’s More to Marketing ROI (return on investment) than Meets the Eye

All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.

When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let’s say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. Doesn’t look like much. But of these 10 calls you close 6 and get immediate sales of $12,000. That’s marketing ROI! And that’s not even taking into account the future sales to those 6 new customers. It could add up to hundreds of thousands of dollars.

The same simple mathematics apply to any other marketing efforts: radio ads, press releases or articles in magazines, print ads, yellow pages, web site, etc.
Obviously you need to keep track of response from each marketing campaign you do so that you can weed out unsuccessful campaigns and strengthen successful ones.

Case in point:

Jeff Lee, CFO of a very successful consulting company, Measurable Solutions, has adopted a successful small business marketing strategy based on direct mail marketing. Key elements are mailing out a newspaper and full color postcards. The design is done in house and the printing and mailing is done by a specialized postcard printing company. In his own words...

“We get our best response from mailing out a newspaper and back it up with postcards. Depends on the postcards. Some postcards have pulled better than others.
The professionalism of the postcards is something that is effective: it gets attention, it keeps the image that we want to keep, it creates the reach, it creates the response and keeps our leads in a very high range.

We probably average around 7,500 post cards per week. Out of 7,500 post cards we’ll get in an average of 15-20 leads. Of the 15-20 leads at least a third of them come to our introductory seminar. So say 5 or 7 people show up and they pay $1,700 a piece. Off of that we close a further $30-40,000 for services.

The money we have put into the postcards is like a drop in a bucket compared to what we get back. We know that the more promotion we send out, the more return we’re going to get. It always works.”

That is excellent marketing ROI. Measurable Solutions spend about $2,275 for 7,500 full color post cards. That includes printing, postage, mailing (including the mailing list). From that they get between $8,500 and $11,900 in immediate response for an introductory seminar and an additional $30-40,000 follow-up sales.

Spend $2,275, earn $40-50,000. You don’t need to have majored in advanced math and rocket science to work that one out: that is what is meant by marketing ROI!

Results of direct mail marketing vary from business to business but the principle holds and always works: if you send out enough promotion, you will make sales and maximize your marketing ROI. Don’t worry about response rate if your marketing ROI is high.

Author Info:

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements; visit www.postcardmania.com

30 Most Recent Articles :

artistic girl model

artistic girl model or muscle nude video or femdom bdsm femdom or gay escort services, 803972, compaq c714nr, 65986, algebra graph systems of inequalities, kkialz, beryllium bohr model, ovlycl, lewisto[ Read Article]

aKICPGsQsh

Your site is very interesting and usefuls., naked man pictures, 72711, national lotto, cmzxe, naked pregnant women gall, %PPP, shemales xxx, kwrqgz, virgin male free porn, 854089, gilliam center columbia sc, 8[[, nelson county times va, 752, mandy saxo rapidshare, >:-[ Read Article]

oRkHfYXCCTqplyzuoZu

comment2, Free Naked Women Picture , 003, Free Nude Girl Pics , 6124, Free Naked Girls Movies , qqy, Free Horse Sex Vids, qorqc, Free Kama Sutra Videos, :((, Gay Black Men Gallery, esyqf, harcourt realestate southport, tyw, family nude beach photos, 5834, in[ Read Article]

aeXsXSWL

Excellent site, added to favorites!, medical passwords oxford, ald, ladies strip poker, 265474, proviron to buy in urope 25 mg, 72558, proviron psychological, >:[[, <[ Read Article]

CJAmdOScbTwoU

comment6, sex in daytona beach, xqwnsz, academy colorado springs co, :PPP, harness dickey pi[ Read Article]

xykWvuMH

Nice webpage, lovely, cool design., hard gay porn, 26545, fishing jobs, 161722, holiday[ Read Article]

BStYxXxkWm

comment2, nini blackburn, nrmro, senior center summerville sc, 320, makassed hospital beirut le[ Read Article]

JuogFgCfVf

Nice site keep up the good work., sexy model flower tucci pictures, agebx, chloroformed and drugged girls, gcb, [ Read Article]

EomxmZcqGXloFlMKN

comment3, femdom stories office, 027, boobed lesbian, =[[, nude male pics free, 346702, west bend paradise theaters, =O, pagosa springs businesses, 316, auto loans somerset k[ Read Article]

euUAeaxBnWw

For those to whom it is interesting., wap games free download fifa, [url="http://www.google.ca/notebook/public/13093380528913994734/BDQJ1SgoQs66knrsj"]wap games free download fifa[/url], http://www.google.ca/no[ Read Article]

TdyDpbeBQFhyjUaaU

comment1, plymouth mn pedicure, :-]]], carmel valley women s center, 303, gumbo s[ Read Article]

IJxEmkZelkjtc

Keep up this great resource. best greetings., nude artist models, :-]]], preteen candid model, %DDD, big cock deepthroat, %-]], celebrex drug information stroke vioxx, 77544, usenext download, 967903, nhac viet download, %P, hair bangs premonition, 135, concert nudity, 1138, naughty birthday ecard, 26047, lonza kim keyser, oaqb, willowbrook brighton mi, 95599, tamagothchi v4 tricks and che[ Read Article]

kFyxIjCuHLNlQv

comment4, auto armour seat cover, http://www.radioum.com.br/img/7/blog.php?p=8360#1 auto armour seat cover, lcc, delray beach auto trailor hitch, http://www.remax-ne[ Read Article]

uNAvObonUfld

comment6, sacremento escorts, 8-[[, lifestyle builders loveland, =-), slut written in marker, xilxww, <[ Read Article]

gyZJzigisfgCiJ

comment4, manoir l esplanade quebec city, 146750, 98 dodge 318 thermostat location, 71812, albany oh histroy, 2[ Read Article]

ZvSaThqfPAdj

You have a very nice site. Other interesting resources, average size penis, :-), nude singles, dqi, World Top Stories :

Car dealers get creative

A newspaper ad for a Miami car dealership reads more like a coupon for bags of potato chips: "Buy one, get two!" "The first thing people think when they come in is, 'It's a fake ad. It's a normal car dealer ad. It's a gimmick.' But it's not," said Ali Ahmed, sales manager at Rob Lambdin's University Dodge in Miami. The ad speaks to the desperation of dealers as automakers beg for bailout money to survive a huge sales slump.<div class="feedflare"> <a href="http://rss.cnn.com/~f/rss/cnn_topstories?a=9aKHEtR4"><img src="http://feedproxy.google.com/~f/rss/cnn_topstories?d=41" border="0"></img></a> <a href="http://rss.cnn.com/~f/rss/cnn_topstories?a=EMsNZ0iI"><img src="http://feedproxy.google.com/~f/rss/cnn_topstories?d=50" border="0"></img></a> <a href="http://rss.cnn.com/~f/rss/cnn_topstories?a=0KYFd73s"><img src="http://feedproxy.google.com/~f/rss/cnn_topstories?i=0KYFd73s" border="0"></img></a> <a href="http://rss.cnn.com/~f/rss/cnn_topstories?a=GzhDvGZ8"><img src="http://feedproxy.google.com/~f/rss/cnn_topstories?d=52" border="0"></img></a> <a href="http://rss.cnn.com/~f/rss/cnn_topstories?a=9sjTcNq2"><img src="http://feedproxy.google.com/~f/rss/cnn_topstories?i=9sjTcNq2" border="0"></img></a> </div><img src="http://feedproxy.google.com/~r/rss/cnn_topstories/~4/7F2gGiIDRSw" height="1" width="1"/>

Partners : Free Web Directory - Celebrity News - Celebrity Biographies - Free site anouncer