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Search Engine Algorithms; a Web Designer's Enemy? |
Many Web Designers and SEO professionals have long considered
search engine algorithm changes to be their natural nemesis,
much like the tax office in the real world.But are search
engines really the enemy of online business or are they
benevolent information guardians working towards a more user
friendly internet?
With regards to this topic, both the web design and SEO
community appear to be firmly divided.
On the one hand we have the so-called 'black hat' operators
trying to beat the engines and bewailing their lot each time
their results are wiped out yet again by the latest algorithm
update,on the other are 'white hat'designers and optimisation
professionals who work in line with search engine guidelines
to produce informative, user-friendly and easily indexed sites
capable of achieving true long-term rankings.
Whilst there has been a lot of uproar about search engine a
lgorithm changes hurting online businesses, the vast majority
of the complaints being thrown into the ether have come from
the wrong side of the web design and SEO tracks, so to speak.
Indeed, if it were not for the persistent efforts of black hat
operators trying to beat the algorithms into delivering less
relevant and in some cases even downright false results,the
major search providers would have no need to implement changes
on quite so drastic alevel.
A search engine's first objective must be to satisfy user
enquiries.Ifit does not, users will simply migrate elsewhere to
get better results.
One perfect example of this is Excite; once the undisputed king
of the search industry,it has become nothing but a dried up husk
struggling for survival since being overtaken by the newer
technologies of search engines such as Google, Yahoo and MSN
which produce infinitely more relevant results to their user's
enquiries.
'Relevance' is the key since it provides the user with what he
or she wants above all else;information.
Therefore, search engine algorithms are constantly evolving to
provide visitors with the answers to their questions without
having to wade through fifty pages of trash results.If web
design and SEO efforts are to produce lasting results,the
trick is not to fool search engine algorithms into thinking
that their site is better than its competitors,but to produce
a site which actually is better than its opposition.
Whilst some industry professionals may argue with this opinion,
it is nevertheless a fact that sites based on solid web design
methodologies and containing plenty of unique, high quality
content tend to survive search engine algorithm changes more or
less unscathed whereas less content-rich or poorly coded sites
will normally suffer.
Search engines then are not the web designer's or SEO
professional's foes, although there are certainly some operators
within these industries which may be classed as a search engine's
enemies.
Article written by Sasch Mayer.
| | Author Info: Author Bio::
------------
Sasch Mayer
flash web design
flash website design
email: selina_remic@yahoo.com |
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