|
|
|
|
Keyword Popularity Check |
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
Based on the popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As the competition increases on the keywords, deeper optimization then just building keyword specific pages will have to be done.
Variations on sub- theme words:
This is the word- play to get into the mind of the user.
Now our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, juxtaposing the same words in a different combination, using synonyms, building on the list of words using Thesaurus & a good dictionary.
The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on the search engines (our keyphrases)
Research on these variations of the sub theme keywords for actually combing up with the combinations that are relatively un optimized for yet popular.
At the end of this exercise we will have the ranked list of keywords, which we can start optimizing for.
General observations & other nuggets:
When using google to check for the competing pages through the SERP house the keyphrase in quotes. This will do the exact phrase searching for the phrase that we are optimizing for. Now to have a real feel of the actual competition on this phrase use the adword tool.
Typically offline competition for the business & online competition are not equivalent. The client needs to be driven out of this mindset. Online the competition for us depends on the key-phrases that we choose rather then the industry or the competition chosen keywords.
Another useful tip is to watch out for the ranking of the subpages on the SERPS page.
A higher occurenec of a sub- page suggests a lesser competitive key- phrase.
Keep excel sheets handy to work out on your key words
Here is a benchmark:
If the site is fairly well optimized, and has a focused theme, then the combined total number of visitors from secondary variations of the main keyword phrase, should be higher than the number of visitors from your main phrase by itself.
Another yardstick can be that 20% of your search traffic reach you through your primary theme words. Another 20% through the sub theme words & their combos & the remaining 60% is fractional. A true pyramid.
Keep the keyword density on your pages in between 5-20% while optimizing.
The latest talking optimization based on keywords is that almost none of the things mentioned above might apply as it is. You create text based on the end user perspective & optimize for 5-6 keywords per page. Check your referrer stats & fine tune optimization.
Free Keyword Tools:
The first tool that can be used is Overture.
One trick is to check the keywords on all the Overture tools, US, UK, DE, FR and even JP. You would be surprised at the ideas you can come up with on the other O Tools that do not appear on the US one. Also, the de-pluralizing and match-drive-alphabetization some times does not appear on the other tools.
Second tool of course is the word tracker.
Use Google adwords to check on the competition for the chosen phrases using the CPC barometer. Higher the CPC more the competition.
Another tool is at:
http://espotting.com/popups/keywordgenbox.asp
Yet another tool is Alta Vista “PRISMA”
One can use Refine search option of Teoma to arrive at more generic/Primary keywords. Another way of doing that could be through the DMOZ subcategory study.
Refining of key words can be done using the Server side data or the referrs log.
7Search.com's Keyword Suggestion Tool
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
More tools in
url=http://dmoz.org/Computers/Internet/Web_Design_and_Development/Authoring/Online_Tools/Keywords/]listed here[/url.
Once the keywords have been finalized lets look at the places where we can utilize them.
| | Author Info: Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit More Articles.. |
|
| 30 Most Recent
Articles : |
 artistic girl model artistic girl model or muscle nude video or femdom bdsm femdom or gay escort services, 803972, compaq c714nr, 65986, algebra graph systems of inequalities, kkialz, beryllium bohr model, ovlycl, lewisto[ Read Article] aKICPGsQsh Your site is very interesting and usefuls., naked man pictures, 72711, national lotto, cmzxe, naked pregnant women gall, %PPP, shemales xxx, kwrqgz, virgin male free porn, 854089, gilliam center columbia sc, 8[[, nelson county times va, 752, mandy saxo rapidshare, >:-[ Read Article] oRkHfYXCCTqplyzuoZu comment2, Free Naked Women Picture
, 003, Free Nude Girl Pics
, 6124, Free Naked Girls Movies
, qqy, Free Horse Sex Vids, qorqc, Free Kama Sutra Videos, :((, Gay Black Men Gallery, esyqf, harcourt realestate southport, tyw, family nude beach photos, 5834, in[ Read Article] aeXsXSWL Excellent site, added to favorites!, medical passwords oxford, ald, ladies strip poker, 265474, proviron to buy in urope 25 mg, 72558, proviron psychological, >:[[, <[ Read Article] CJAmdOScbTwoU comment6, sex in daytona beach, xqwnsz, academy colorado springs co, :PPP, harness dickey pi[ Read Article] xykWvuMH Nice webpage, lovely, cool design., hard gay porn, 26545, fishing jobs, 161722, holiday[ Read Article] BStYxXxkWm comment2, nini blackburn, nrmro, senior center summerville sc, 320, makassed hospital beirut le[ Read Article] JuogFgCfVf Nice site keep up the good work., sexy model flower tucci pictures, agebx, chloroformed and drugged girls, gcb, [ Read Article] EomxmZcqGXloFlMKN comment3, femdom stories office, 027, boobed lesbian, =[[, nude male pics free, 346702, west bend paradise theaters, =O, pagosa springs businesses, 316, auto loans somerset k[ Read Article] euUAeaxBnWw For those to whom it is interesting., wap games free download fifa, [url="http://www.google.ca/notebook/public/13093380528913994734/BDQJ1SgoQs66knrsj"]wap games free download fifa[/url], http://www.google.ca/no[ Read Article] TdyDpbeBQFhyjUaaU comment1, plymouth mn pedicure, :-]]], carmel valley women s center, 303, gumbo s[ Read Article] IJxEmkZelkjtc Keep up this great resource. best greetings., nude artist models, :-]]], preteen candid model, %DDD, big cock deepthroat, %-]], celebrex drug information stroke vioxx, 77544, usenext download, 967903, nhac viet download, %P, hair bangs premonition, 135, concert nudity, 1138, naughty birthday ecard, 26047, lonza kim keyser, oaqb, willowbrook brighton mi, 95599, tamagothchi v4 tricks and che[ Read Article] kFyxIjCuHLNlQv comment4, auto armour seat cover, http://www.radioum.com.br/img/7/blog.php?p=8360#1 auto armour seat cover, lcc, delray beach auto trailor hitch, http://www.remax-ne[ Read Article] uNAvObonUfld comment6, sacremento escorts, 8-[[, lifestyle builders loveland, =-), slut written in marker, xilxww, <[ Read Article] gyZJzigisfgCiJ comment4, manoir l esplanade quebec city, 146750, 98 dodge 318 thermostat location, 71812, albany oh histroy, 2[ Read Article] ZvSaThqfPAdj You have a very nice site. Other interesting resources, average size penis, :-), nude singles, dqi, World Top
Stories : |
EU chiefs confront markets crisisThe 15 eurozone leaders are to meet in Paris to try to establish a common approach to the global financial crisis.
N Korea hails terror list removalNorth Korea welcomes a US decision to remove it from a list of sponsors of terrorism and agrees to allow nuclear access.
McCain in 'hatred' war of wordsRepublican presidential candidate John McCain clashes with a civil rights icon who accuses him of "sowing hatred".
Taleban killed in Afghan battlesDozens of Taleban militants are killed by security forces in fighting in southern Afghanistan, local and British officials say.
Security tight in riot-torn AcreHundreds of Israeli policemen are deployed in the northern city of Acre after four days of violence between Arabs and Jews.
|
|
|
|
|
